Yahoo/Micro$oft Battle Bolsters Google!
Microsoft Corp.'s attempt to take over Yahoo Inc. has become so tortured it may help Internet search and advertising leader Google Inc. grow stronger, undermining Microsoft's main reason for pursing the deal in the first place.
"We find this to be a very advantageous situation for Google," Cantor Fitzgerald analyst Derek Brown said Thursday. "The longer this gets dragged out, the better for Google."
Yahoo signaled it is bracing for a protracted battle late Wednesday when an announcement and a media leak provided a glimpse at its labyrinthine search for alternatives to Microsoft's bid of more than $40 billion.
The options include an experimental advertising alliance with Google that could lead to a broader partnership and, according to published reports, a combination with the online operations of Time Warner Inc.'s AOL. Google also owns a 5 percent stake in AOL.
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April 11th, 2008 / 0 Comments / Trackback
